Projects - Revance

Context

Revance X is an innovation lab dedicated to pioneering 0-1 bets that elevate profitability and operational efficiency for medical practices, with a strong focus in the aesthetics space.

The Problem

• Aesthetic medical practices faced inefficiencies with long consultation times and struggled to maximize their digital footprint.

• Difficulties in lead generation and patient conversions persisted due to inadequate web strategies and lackluster online engagements.

• Practices needed differentiated, tech-forward solutions to stay ahead in a competitive industry.

The Solution

Revance X implemented a series of integrated digital initiatives:

• ReBrand: Comprehensive branding solutions and web makeovers.

• ReForm: Workflow and booking optimizations for better practice efficiency.

• ReAct: Launching new digital experiences in rapid cycles.

• ReView: Measurement and analytics systems to optimize user experience.

• ReRank: SEO and discoverability enhancements.

• ReNews: Professional education and insights distributed digitally.

• Additional projects included custom apps, websites, and social campaigns tailored to the unique needs of each practice.

Projects

A diverse set of projects was conceptualized, designed, and launched, each contributing to significant digital transformation:

• Restorative Injectables Website: Patient and provider education around advanced injectable treatments.

• Doris Day Dermatology Website: A robust site for this prominent dermatology clinic, improving patient journeys and appointment bookings.

• D'Day Masterclass: Educational micro-site and scheduling platform for practice-led training sessions.

• Revance Loyalty: Rewards platform to build retention and recurring practice visits.

• ReFace App: Progressive Web App for quick assessment and patient intake, enhancing consultation effectiveness.

• ReForm: Integrated quick consultation booking and workflow management.

• Premiere Aesthetics Solutions (PAS) Website: A digital showcase and conversion tool for a multi-location practice.

• Revance Services: Revance Services empower aesthetic practices with consulting, marketing, technology, and talent solutions to drive growth and deliver exceptional patient experiences.

• Social Ad Campaigns: Targeted paid media for lead generation and awareness.

• Revance Showreels: Short-form branded video content optimized for social platforms.

Impact

• Reduced average consultation times by 60% for beta users.

• Web traffic and new leads doubled for digitally optimized practices.

• Up to 350% increase in qualified leads in just two weeks for select clients.

• Delivered exclusive, high-value offerings to 20+ partner clinics.

Conclusion

Through a blend of brand innovation, technological enhancements, and digital marketing, Revance X enabled aesthetic practices to break new ground in patient engagement and business performance.

Takeaways

• Custom tech and branding initiatives deliver immediate and lasting impact in healthcare aesthetics.

• Deep practitioner collaboration ensures meaningful, scalable solutions with real-world value.

• Agile, data-driven strategies are essential to thrive in the fast-evolving medical market.